With key metrics defined, it becomes much easier to define which user actions help track or improve those key metrics.
Key metrics may include new user signups, top line revenue, product use and more. When building a Tracking Plan, it’s best to start with the key metrics that drive value for your business. You can learn more about data quality best practices. Once created though, the Tracking Plan becomes a highly valuable resource for both the engineers instrumenting Segment and all consumers of the data flowing through Segment. Crafting a comprehensive Tracking Plan takes time and effort across a range of teams within your organization, and a deep understanding of your business objectives. A Tracking Plan is a data spec outlining the events and properties you intend to collect across your Segment Sources.
